B2B Marketing getting more and more popular with the growth of digital and content marketing. As a result, many people consider themselves to be specialist; they come up with their own ideas of what B2B marketers should and shouldn’t be doing.
There are a lot of myths, assumptions and misconceptions about what B2B Marketers can do and what they should do in order to get the most out of your marketing efforts, so how do you sort it all out, especially when in B2B industry.
Well, it looks like you’re in the right place, because in this article we’re discussing some popular myths about B2B Marketing.
Myth #1 – B2B Marketing is Considered Boring
B2B marketing can be really fun and creative. Many people feel that it must be carried out in a formal, lengthy, boring and stereotype way of giving formal presentations, brochures, pamphlets, leaflets & power point presentations. It must evoke emotional response yet can be entertaining and funny while delivering a pack of information content. The vital goal of B2B marketing is to recognize that marketers are human and transport content that espouses functionality with entertainment.
Myth #2 – B2B Marketing Reaches Out to Companies but Not People
Although true to an extent. The basic point is to generate a B2B marketing that identifies the customer problems and necessities and how your product/service can solve them. Businesses are people Businesses are people too one must try to appeal passionately to their audience but in a professional manner. B2B marketing does have its differences with B2C marketing but the basic strategies, tools & resources are the same irrespective to the nature of industry. The bottom point is to surge website traffic and sales.
Myth #3 – Video Marketing is a Waste of Time in B2B Marketing
Studies have shown that researchers are found watching 30mintues or more of B2B marketing related videos. B2B researchers watch video during the entire path to purchase , today growth has surged through online videos. B2B influencers today should reach out to the younger generation and deliver content of what they are seeking. The key to success is by providing rich, useful content through graphics, apps, mobile experiences and videos.
Myth #4 – Customers Don’t Know What They Want Marketing Has to Make Them Realise
One of the most ridiculous myths, that B2B customers don’t know what they require. In this fast paced world customers know exactly what they require. They are well cognisant about their business and industry. Executives and C-levels of a company are not unwise to convince them to purchase something that they don’t really need. When B2B influencers assume that customers are imprudent it creates more work for the sales team as they tend to isolate prospective customers.
Myth #5 – Promotion Makes B2B Marketing Easier
Word of mouth and content writing creates value and rules as information channels. Today most of the buyers look out for recommendation before making the actual purchasing decision. Lesser number of buyers are looking up to social media for purchases. Print is dead with the maximum number of people owing a PC or laptop information is mostly delivered through emailing, word of mouth. To make sure your information is shared to a maximum number of people the content should be relevant, informative and educational.
So what do you think? Did we cover some misconceptions you had about B2B Marketing? Do you have any questions? We’d love to hear them – just comment here or find us on social media and throw some at us there!
There are a lot more B2B Marketing myths out there, but these are the ones we encounter the most. What are your myths? What did I miss? Drop a comment
Be an Informed Marketer!